Creating Stronger Patient Relationships Through Facebook

or 😉 get users’ attention more than posts without them.11

It’s a great idea to post content on a daily basis. If you are too busy or find it difficult to do this, there are professional services that can post dental content on a daily basis for you. If you find you are creating only a couple of posts a week, studies show the best time to post is late in the week, Thursday through Saturday. Towards the end of the week many people have lost focus on their work and are looking ahead to the weekend. They interact more with posts on those days than earlier in the week. Also, you might be a late night bird and create your posts in the evening, but posting when your target audience is asleep will not be as effective as posting during the late afternoon and early evening.

Informative posts are great, but posts that ask users questions will get more comments since they are being given a call to action with the question. People are more likely to comment on question posts using the words should, would, which and who as these are questions they can answer quickly as opposed to questions starting with what, why and how. Remember the last emails you got asking you to answer a quick two or three question survey versus one that asked for 15 minutes of your time? Your users will react the same way to questions asking them to write a longer response.

Techniques to Get More Likes for Your Page

To harness the power of Facebook effectively, a business needs to have a large base of fans. For a dental office, 300 to 500 fans is a great launching point. In obtaining more likes for a page there are two main targets: existing patients and prospective patients. Office signage promoting your page, inclusion of the office’s Facebook web address on all print material (business and appointment cards, letterheads, ads and statements), verbal encouragement to like the page from staff members, and contests and offers to existing patients will all create awareness of your page and gain more likes from existing customers. Once they are fans, offices can use the relationship to form closer bonds with patients and, through effective messages, encourage more treatment from those patients and referrals of new customers from satisfied patients.

To gain likes from prospective customers, the best technique is paid page promotion through Facebook. For a daily budgeted fee of as little as five dollars, Facebook will create ads encouraging users to like a business page using demographics supplied by the business that will limit the target audience by items such as zip code, age, gender, interests, relationship status, education level, etc. In this manner, an office can best utilize their ad budget by gearing the program towards a target audience most likely to utilize their services. For example, an office that does a lot of dentures and prosthetic work might want to target an older audience, while a practice with high fees might want to target an audience with higher levels of education who are more likely to be able to afford treatment.

For a daily budgeted fee of as little as five dollars, Facebook will create ads encouraging users to like a business page using demographics supplied by the business that will limit the target audience by items such as zip code, age, gender, interests, relationship status, education level, etc.

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May 10, 2015 | Posted by in General Dentistry | Comments Off on Creating Stronger Patient Relationships Through Facebook
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