This letter contains feedback regarding the new AAO logo. People might regard this feedback as minute criticism, at which we orthodontists must excel.
Among the hallmarks ingrained in clinical orthodontic practitioners are those of thoroughness, completeness, symmetry, and beauty. The new logo embodies few of those characteristics.
Our patients’ results must be complete in every detail. So how can we be proud of a logo that is short-sided and leaves much to interpretation? Simply, it does not fit the eye. No patient would be satisfied with such a treatment shortfall.
I am antsy each time I view the new logo; I want to finish it.