Part 2:
Office Collection Policies
It is the wise dentist who collects the fee while the tooth is still hurting.
Chinese proverb
A dental office’s collection policies describe how it plans to collect payment from people who owe it money. These people represent failures of the office’s financial policies, because if the financial policies qualified people properly and established timely payment procedures, nobody would fail to pay on time. This, of course, only happens in an ideal world. In the real world, people intentionally abuse kindness with no plan ever to pay their bills. Others may have life circumstances (a family death or job loss) that make it difficult to meet payments as agreed. Still others may fully intend to pay what they owe but decide to use their currently limited financial resources elsewhere.
The office collection policies should integrate with patient financial policies. Patient financial policies describe how patients usually pay for services. The collection policy describes what happens when they do not (Box 22.2).
An issue that healthcare providers face that non‐health business people do not is whether to continue treatment on patients who have not paid for past or current treatments. The dentist–patient relationship demands that a patient not be abandoned or harmed by failure to pay. This means that if a patient has treatment partially completed, the dentist should not stop in the middle of treatment because the patient might be harmed. So, if a patient has several teeth prepared for crowns, the practitioner must complete those treatments because the patient might be harmed by the dentist’s failure to complete treatment. However, if a patient has had several quadrants of restorations and needs several more, the dentist could halt treatment until payment is up to date. Patients also have an obligation in the relationship to pay for the service. With large‐ticket items, be sure that the financial policy calls for an adequate down payment and that the office staff follow the policy.
ACCOUNTS RECEIVABLE
Accounts receivable (AR) are the amounts that patients owe. This is a running tally. It changes when the office bills a procedure, opens the mail, and posts a payment. There is no absolute acceptable level for AR. That depends on the office production level, insurance amounts, practice philosophy, and even the time during the year. (Patients are notoriously slow paying just after the holidays.) As a rule, the practice is healthy if the AR value is about 0.5–1 month’s net production. This amount may be higher in practices with significant (greater than 80%) numbers of insurance patients, especially with those insurance companies that do not process claims electronically. It may be lower in practices that accept no assignment of benefits and have other strict credit policies. AR will change over time. If the dentist has an excellent month (from a production standpoint), it may take several months to see all those payments across the receptionist’s desk as payment.
BILLING SYSTEMS
Most dental offices with computer management systems process bills and send them to patients. The sequence of sending bills to patients is important. Most offices send bills once per month. The office should be sure to use a consistent date so that the patient remembers the bill. Larger offices may need to send bills several times per month. This helps smooth the workload and cash flowing through the office. For example, an office may send accounts with last names beginning with letters A–M on the first of the month and N–Z on the fifteenth. Other offices send a second bill two weeks after the primary bill with a special “dunning message” (see later in the chapter) to all accounts over 60 days old. This is an attempt to encourage the older accounts to pay.
Billing is expensive. It involves staff time to process entries, staff time to review and print bills, mailing charges, costs of stationery and other paper products, and lost implied interest earned. Some estimates have put the total cost of sending a single bill at $16.00. If it requires two statements to collect, the cost rises to $32.00 for each patient, essentially eating away the profit on smaller cases. It obviously pays to collect fees as soon as possible. Box 22.3 shows that in a typical dental practice, offices collect about a third of the fees at the front desk. The collection ratio on these accounts is 100%. Offices send about a third of the fees to insurance carriers. The insurance also pays these at virtually 100%. The fees that offices send through statements (the last third) account for almost all the uncollectible amounts. If the total collection ratio is 97%, the actual collection ratio (on the billed amount) is much less, perhaps 91%. The uncollectible ratio is then in fact 9%. Few practice owners would be happy with a 91% collection ratio, although that number is a more accurate reflection of the actual collection percentage in this practice. The obvious solution is to move more collections to the front desk, leaving less in AR. Dental practices do this by asking for payment, making payments easy, and providing an accurate estimate of insurance payments.
COLLECTION POLICY
If the office financial (credit) policy has failed to screen bad credit risks adequately, the office will have a problem collecting money owed by patients. The collection policy determines the office’s rules for collecting that money. It establishes collection techniques, defines a delinquent account, and decides on methods outside the office that the dental practice uses for collecting problem accounts (Box 22.4). Offices can use any or all of several different collection methods.
COLLECTION TECHNIQUES
Collection techniques describe the methods the dental office uses to collect money from patients.
IN‐HOUSE COLLECTIONS
The best way to collect money that patients owe is to collect it at the time of service. By using this “in‐house” method of collecting, dental practices do not need to worry about sending a bill, uncollectible amounts, or AR. Patients are free of worrying about paying later. However, many dentists are reluctant to have their staff members ask for payment. Staff members should remind every patient, as they leave the operatory and pass by the receptionist’s desk, what their new current balance is and ask for payment. If a patient comes for treatment and owes money before receiving any treatment for the day, staff members should try to collect all they owe, not just the day’s amount. Practice owners should develop scripts for staff members to use with patients who do not make a payment at this time. These might include patients who say “I forgot my checkbook” or “Just send me the bill.”
STATEMENTS
A statement is a printed report sent to the patient that details the status of their financial account. Computerized accounting systems allow dental practices to customize the process, choosing whom to send statements to, when to send them, and to add special messages and account charges. Often the program will allow several types of statements, depending on how the practice wants the statement to look. The office should be sure that the statement contains a return envelope to make it easy for people to pay. Most offices set a minimum amount to bill. If a patient owes less than $5, sending the bill is probably not worth the trouble or expense. (This may also anger otherwise good patients over the trivial amount owed.)
Most offices place “dunning messages” on statements (Box 22.5). A “dun” is a repeated or insistent request for payment. Computer programs allow offices to place ever‐more insistent messages on statements, depending on the age of the account. Accounts that are 30 days old receive a polite reminder for payment. Accounts that are 60 days old receive a not‐so‐gentle reminder. These messages are marginally effective for people who have forgotten to pay their bills. They are not effective for people who have intentionally not paid.